For sites that want to own their niche
Topical authority services that make your site the expert in its niche
We research what your audience is really searching for, find the low difficulty keywords you can win, and map every post and internal link into one clear roadmap. Take the blueprint and build it yourself, or let us build it for you.
- Low KD keyword research
- Informational intent mapping
- Blog to page linking strategy
- Done for you from $1,500
What it means
What topical authority is, and why one good page is not enough
Search engines favour sites that show real depth on a subject. A single page on a topic is easy to outrank. A connected set of pages that answers every question around it is not.
Depth
Cover the main subject and the questions around it, not one keyword at a time.
Structure
Group pages into clear clusters under a pillar, so the subject of each section is obvious.
Connection
Link posts to each other and to the pages that sell, so relevance flows to where it earns money.
Your blueprint
What goes into your topical authority blueprint
Five parts, each built on real search data for your niche. The examples follow a coffee equipment store, but the method works in any niche.
Find what people actually search for
We collect the questions your audience asks, from Google autocomplete, People Also Ask and related searches to forum threads and the queries already in your Search Console. That shows the words real people use, not the ones you assume they use.
- Google autocomplete
- People Also Ask
- Related searches
- Forums and communities
- Search Console queries
- Competitor top pages
Keyword research built on low difficulty
Every keyword is scored for search volume, search intent and keyword difficulty (KD), the estimate SEO tools give for how hard it is to reach page one. We prioritise low KD informational keywords your site can realistically win now, and hold the hardest terms for later.
- Low KD keywords you can win first
- Informational intent flagged for every keyword
- Hard, high volume terms parked for later, not ignored
Map the whole topic
Keywords are grouped into a topical map: one pillar page for the core subject, a cluster for each subtopic and supporting posts for the specific questions. Each keyword gets exactly one page, so your posts never compete with each other.
- Pillar pages for the core subjects
- Clusters for every subtopic
- One page per keyword group, no overlap
Link blog posts to the pages that sell
The internal linking strategy shows exactly which post links to which page, and with what anchor text. Relevance flows up to your pillar pages and on to your service or product pages, instead of sitting in blog posts that lead nowhere.
- Every post links up to its pillar
- Every pillar links down to its posts
- Related posts link to each other
- Posts link to a service or product page when the reader is ready
- Anchor text that describes the page it points to
Publish in the right order
A publishing roadmap puts the quickest wins first and completes one cluster at a time, so relevance builds where it counts instead of spreading thin across the whole niche.
- Quick wins first
- One cluster finished before the next
- A clear order you or any writer can follow
The strategy
Why we start with low difficulty keywords
New and growing sites rarely win the hardest keywords first. Low difficulty, informational searches can rank sooner, and each one adds relevance and internal links that lift the harder pages above them.
Keyword difficulty scores come from SEO tools such as Ahrefs and Semrush, and they differ between tools. We judge difficulty against the pages that actually rank, not a single number.
Pricing
Two ways to build topical authority
Take the plan and build it yourself, or have us build it for you. Both start with the same research.
Topical authority blueprint
The complete roadmap to topical authority in your niche, yours to keep whether you write the content yourself or hand it to a writer.
$400 one time
- Research into what your audience actually searches for
- Keyword research focused on low difficulty (KD) keywords
- Informational search intent mapped for every keyword
- A topical map of pillar pages, clusters and supporting posts
- An internal linking strategy from blog posts to your key pages
- A publishing roadmap showing what to write first
Done for you topical authority
We build topical authority in your niche ourselves, following the blueprint from the first post to the last.
$1,500 for 6 to 7 months
- Everything in the blueprint
- Content researched and written for each topic on the roadmap
- Posts published and interlinked on your site
- Every post linked to the right service or product page
- The plan adjusted as rankings and new searches come in
- Progress tracked in Search Console as each cluster grows
| Feature | Blueprint | Done for you |
|---|---|---|
| Research into what your audience searches for | Included | Included |
| Low difficulty keyword research | Included | Included |
| Informational intent mapped for every keyword | Included | Included |
| Topical map of pillars, clusters and posts | Included | Included |
| Internal linking strategy, blog posts to pages | Included | Included |
| Publishing roadmap | Included | Included |
| Content written for you | Not included | Included |
| Posts published and interlinked on your site | Not included | Included |
| Plan adjusted as results come in | Not included | Included |
| Price | $400 one time | $1,500 for 6 to 7 months |
Done for you
How the 6 to 7 months usually run
Every niche is different, but the build follows the same shape: research first, then steady publishing one cluster at a time, with linking and refreshing throughout.
Research and blueprint
Writing and publishing
Internal linking
Refreshing and filling gaps
Tracking progress
Who it is for
Built for sites that want to be the answer
New sites and blogs
Build relevance from day one with searches a new domain can actually win, instead of chasing keywords owned by established sites.
Service businesses
Turn blog posts into a steady path of readers toward your service pages and enquiry forms.
Online stores
Guides and comparisons that rank, then send shoppers straight to the right category and product pages.
Questions
Common questions about topical authority
What is topical authority?
Topical authority is the SEO term for how completely and credibly a site covers a subject. When your site answers the full range of questions in a topic, and those pages link together sensibly, search engines have more reason to rank you across that topic instead of one keyword at a time.
What do I get for $400?
A complete topical authority blueprint: research into what your audience searches for, a keyword list focused on low difficulty informational searches, a topical map of pillars, clusters and supporting posts, an internal linking strategy that connects blog posts to your key pages, and a publishing roadmap. It is yours to keep and build on.
What is the difference between the blueprint and the done for you service?
The blueprint is the plan. With the done for you service we also carry it out over 6 to 7 months, writing, publishing and interlinking the content on your site ourselves. The blueprint is included.
Why focus on low keyword difficulty?
Low difficulty keywords are the ones a site can realistically rank for sooner. Every post that ranks adds relevance and internal links to the topic, which makes the harder keywords and your money pages easier to win later.
Why informational keywords if I want sales?
Informational searches are where most buyers start. Ranking for them builds relevance for the whole topic, brings in visitors earlier in their decision, and every post links on to the pages that sell, so the authority you build flows to the pages that make money.
How long until I see results?
Low difficulty posts can start ranking within a few months of publishing, and the effect compounds as each cluster fills out. That is why the done for you service runs for 6 to 7 months instead of one.
Do I have to write the content myself?
Only if you choose the blueprint. It is written so you, your team or any writer can follow it. If you would rather not, the done for you service covers the writing, publishing and linking.
Does this work in any niche?
It works in any niche where people research before they buy. Very competitive niches take longer, which is exactly why the plan starts with the searches you can win soonest.
Ready to own your niche?
Tell us about your site and your niche. We will look at where you stand and tell you which option fits, before you pay anything.
Get your topical authority blueprintBlueprint $400 one time. Done for you $1,500 for 6 to 7 months.